What a weird term that is (this post title, in case I've lost anyone). Well, this wordsmithing industry is like that. What can I say?
At the time it made sense to me to follow the article about book cover art and back of the book (though some show up on the front) blurbs with something about jacket flap copy.
Or I could write about the divorce that takes one step forward and two backwards and is simply annoying. You know, the one with the adulterous "husband" who writes in the petition that the "wife" cannot cohabitate? Seriously?
Who would want to cohabitate? Do you know anyone who would pay their half of the rent and utilities on time without reminders, keep their room clean, leave the toilet in the closed position, never-ever park close enough to roommate's car to dent it, agree not to have sleep-overs (even in the daytime), and never be home when "wife" is. I don't think that person exists and besides, what does any of this have to do with a blog about writing?
Actually, the point is not to tease readers. Not with the cover art, the blurbs, the jacket flap copy, or stupid stories that are not part of the plot. Be honest with your readers, deliver a well crafted story with good writing. That will sell.