Some weeks back my web designer sent a note that read: I’m going to change all your page titles from the H3 tag to the H1 tag. I’ve learned it carries more weight.
Not only do I not know the difference between H3 and H1 - I don't care to know. Years ago I learned that she looks out for her clients and stays current in her field. So why worry about it? Not that I could do my own website, but my books are worth having a pro.
Same goes for the Cactus Rain Publishing logo. I drew the design idea on a piece of paper. I knew exactly what I wanted. I went to the paint store and selected paint chips for the colors I wanted. I scanned in my drawing. I mailed the paint chips to Joyce and she told me the color codes for them. That is what I sent to a graphic artist, who I'm told is in Italy (I don't really know). In short order the file was sent with several formats and sizes.
Sorry you DIY people, this is the kind of stuff that makes having a professional worth their weight in gold. I'm very lucky to contract with such good people. That wasn't always the case.