As we sat in a west valley coffee shop, Jerry Simmons reminded me that I break the rules in this publishing industry game. Honestly, I hadn't realized how often I do things my way, and how much worse (driven, focused) I am now that I'm totally Indie.
I've been at this gig for nine years now, so it isn't that I'm ignorant of the rules. It certainly isn't a masked (or outright) rebellion.
My focus is on my audience. I want to deliver a stellar performance to my readers with everything I do. It has been a long journey to get to this point, but I'm pleased-as-punch to be here now.
When it came time to put together the cover art for Storm Surge, I decided to replace the usual review quotes on the back with a white box for the reader to write their own review. Read that again. I put in a white space for the reader to write their own review of the book. (There is a screenshot of it in the current newsletter posted on my website.)
As soon as I had the proof book in hand, I tested the notion with a marker and was thrilled that it dried quickly and did NOT smear.
So the WRITE YOUR OWN REVIEW CAMPAIGN was born. With every purchase of Storm Surge comes a free Sharpie ultra fine tip marker. Check the prices on my books...Storm Surge lists at the same low price as the first two books in the trilogy. The marker really is FREE.
So there you go, you're in charge of the reviews. Betcha never saw that before. I know this isn't going to catch on with any other writer or publisher, but someone please cue the music for 'Ol Blue Eyes to sing My Way!
The story isn't complete until you listen to Frank Sinatra (here): http://www.youtube.com/watch?v=w25TylDyQBY
Newsletter pdf, be patient while it loads: http://nadinelamanbooks.com/pdf/brag5-09.pdf
Jerry Simmons: http://www.writersreaders.com/